Your wine club should be your most reliable source of recurring revenue—but if your current system isn’t designed for modern member acquisition, you could be leaving money on the table.
Today’s wine buyers expect more flexibility, faster sign-ups, and seamless digital experiences. This free Wine Club Acquisition Checklist helps you evaluate where your current process may be falling short—and uncover new opportunities to grow your club membership.
Discover how to assess and improve:
Sign-Up Accessibility: Are you making it easy for members to join from anywhere—online, at events, or in your tasting room?
Modern Club Experience: Do your tools offer customization, flexible payments, and connected systems that make joining effortless?
Marketing Conversion: Is your website, email, and social media optimized to convert visitors into loyal club members?
With actionable checkpoints and proven DTC insights, this checklist helps you turn more tasting room guests and website visitors into lifelong members.