Many wineries focus on sign-ups—but real success lies in how long members stay.
Your wine club should do more than send bottles; it should build relationships, inspire loyalty, and generate recurring revenue year after year.
Use this free Wine Club Lifetime Value Checklist to identify the gaps in your retention strategy and discover how small changes can make a big impact on profitability.
Evaluate your wine club’s performance in key areas:
Onboarding and First-Year Retention – Are you engaging new members from day one?
Customization and Flexibility – Can members choose their wines or payment options?
Engagement and Loyalty – Are you rewarding members with personal touches that build connection?
Churn Prevention and Re-engagement – Do you have tools and strategies to win back lost members?
You’ll also learn how advanced DTC tools—like FlexPay, automated credit card updating, and custom club options—can transform your member retention and boost LTV.
Most wineries lose members too soon, missing out on predictable revenue from long-term customers. With the right systems in place, you can reduce churn, extend member lifespan, and make your wine club a dependable growth engine for your business.
Download the Wine Club Lifetime Value Checklist today and start turning member retention into your winery’s biggest growth opportunity.