Beyond the Wine Club: How FlexPay Helps You Engage More Customers

Meet customers where they are—without sacrificing loyalty or revenue.

Today’s wine buyers want options. They’re used to subscription models that fit their lifestyle and allow them to choose when and how they engage. FlexPay helps wineries meet those expectations by offering a flexible, low-commitment alternative to traditional wine clubs—making it easier to attract new customers, keep casual buyers engaged, and re-engage lapsed members.

What You’ll Learn

Discover how FlexPay can help you:

• Reach a broader audience by appealing to different buyer types

• Offer personalized experiences that boost loyalty and retention

• Create new revenue streams beyond your existing club program

• Enhance customer satisfaction with payment options that put them in control

Why It Matters

Wine clubs remain the backbone of winery revenue, but the next generation of customers is looking for more flexibility. FlexPay helps your winery evolve—bridging the gap between club and casual engagement, strengthening relationships, and keeping your brand top of mind for every kind of buyer.

You sell wine. We make it easier.